Case Study | The FANdemonium

Case Study: How Taylor Swift’s Re-Recordings (Taylor’s Versions) Reinvented Music Marketing

by K | Mar 18, 2025 | Case Study, Entertainment Industry, Marketing, Music Business, Music Marketing, Strategic Marketing

Taylor Swift performs in front of her “Lover” house – a house that represents all of her different eras, during The Eras Tour in Atlanta, Ga., on April 30, 2023. / The Fandemonium Taylor Swift has always been a master of reinvention, but her decision...

Case Study: How Taylor Swift’s Re-Recordings (Taylor’s Versions) Reinvented Music Marketing

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