by A | Mar 14, 2025 | Fan Engagement, Marketing
Taylor Swift has sent a handwritten letter to an 11-year-old fan who had been thanking postal workers in the United States for their help during the coronavirus pandemic. In today’s digital age, fan engagement is more critical than ever for artists aiming to build...
by K | Feb 20, 2025 | Entertainment Industry, Fan Engagement, Marketing, Merchandise, Music Business, User-Generated Content
Fan-centric marketing is revolutionizing the music industry, aligning perfectly with how fans engage with artists and consume music in the digital age. Today, fans are constantly connected through smartphones, laptops, and social media. They’re discovering new music...
by A | Feb 3, 2025 | Fan Engagement, Music Business, Music Marketing, Strategic Marketing, User-Generated Content
The music industry has changed dramatically over the past few decades, from the decline of CDs and physical album sales, to the rise of streaming platforms. One of the biggest shifts is the growing power and influence of fans in shaping artists’ work. Today,...
by A | Jan 20, 2025 | Entertainment Industry, Fan Engagement, Music Business, Music Marketing
In the entertainment industry, where audiences have an endless array of choices, artists often wonder: What do my fans really want? While the answer can vary depending on the artist’s medium and audience demographics, there are universal themes that resonate across...
by K | Jan 8, 2025 | Entertainment Industry, Fan Engagement, Music Business, Music Marketing, Strategic Marketing
The music industry moves ridiculously fast. One day, a song is everywhere, and the next, it’s completely forgotten. They don’t call them one-hit wonders for nothing. The big question is – how do artists manage to stick around for years or even decades? The...
