BLog
Insights, Inspiration, and Innovation for Fans and Artists
Case Study: How Taylor Swift’s Re-Recordings (Taylor’s Versions) Reinvented Music Marketing
Taylor Swift performs in front of her "Lover" house - a house that represents all of her different eras, during The Eras...
Why Fan-Centric Marketing is the Future of the Music Industry
Fan-centric marketing is revolutionizing the music industry, aligning perfectly with how fans engage with artists and...
8 Ways to Launch a New Merch Line That Fans Will Love
Fans line up to buy merch from Nick Carter during his "Who I Am" tour. / The Fandemonium Launching a new merch line is more...
The Importance of Balancing Nostalgia with Innovation for Legacy Artists
Looking back on the things we’ve done (no pun intended) is always a fun vibe. Nostalgia gives us those warm, fuzzy feelings...
Top 5 Fan Engagement Strategies Artists Are Using Today
Taylor Swift has sent a handwritten letter to an 11-year-old fan who had been thanking postal workers in the United States...
The Power of Platform: Kendrick Lamar’s Halftime Show as a Call for Change
Super Bowl halftime shows are typically filled with spectacle, high-energy performances, and star-studded lineups. But when...
Embrace the Pop Culture Love this Valentine’s Day
Valentine's Day often brings to mind images of romantic dinners, flowers, and chocolates exchanged between couples....
What Fans Really Want from Entertainment Industry Artists
In the entertainment industry, where audiences have an endless array of choices, artists often wonder: What do my fans...
How 60 Songs Shaped the 90s: A Mixtape of 90s Music History
Remember the golden era of AOL, pogs, and MTV's TRL (Total Request Live)? Whether you're a true 90s kid or just love...
Must-Watch Women Power Movies for Solo Valentine’s Day Celebrations
Valentine's Day doesn't have to be all about traditional romantic movies and candlelit dinners. For those flying solo this...
The Rise of Fan-Driven Content in the Music Industry
The music industry has changed dramatically over the past few decades, from the decline of CDs and physical album sales, to...
Why Fan Loyalty Is the Music Industry’s Secret to Longevity
The music industry moves ridiculously fast. One day, a song is everywhere, and the next, it’s completely forgotten. They...